Do you have a favourite card? (We’re struggling to choose!)
I have a top three – the Venus Happy Birthday one, the Dancing Shoes one and the Dogs Happy Birthday one.
Animation is also an important aspect of your work. Are there any subjects you find yourself returning to, things you feel especially passionate about, or just like to draw?
Yes, I would say I spend my time evenly split between illustration and animation. Post–impressionism and neo-impressionism are my favourite art movements and even though it might not be obvious, the subjects and techniques I am passionate about are quite inspired by them. I like to draw nature and people in unnatural ways – blurry, messy, imperfect, rough edged with bright vibrant colours.
For our latest creative collaboration at Wrap we've worked with illustrator and animator Rozalina Burkova on a collection of 30 greetings cards that showcase her fun and joyful approach to design – and life. Her penchant for unexpected colours, deliberately imperfect proportions and blurred edges make for drawings that are full of life and movement – perfect for celebrating big milestones, little moments and every occasion in-between. From extravagantly layered birthday cakes to a field of tranquil flowers, Rozalina’s card designs are about the small details that make life great.
Even during this difficult past year, Rozalina has been keeping busy creating editorial work for publications including the New York Times, Vault magazine, and The Washington Post, plus animations and music videos. And her dynamic wall murals for restaurants including Talents and Kitchen 59, both in Sofia (Bulgaria), showcase the energy that make her style so special, with scenes of friends sharing food and fun times together.
We chatted to Rozalina about her favourite cards in the collection and how she approached the project, about how her fashion degree helped her think creatively, and about curating her “sentimental box” of treasured mementos.